Across South African households, a subtle shift is taking place. Parents are borrowing ideas from video games, fitness apps and loyalty platforms and applying…
Dark Knight Rises: The mysterious viral campaign
Thanks to the efforts of the Twitter community, new images of the film “The Dark Knight Rises” are now floating about the internet. It’s…
Finding influencers is more than just comparing their Klout score
Lots of people in PR and marketing are enamored by services such as Klout, PeerIndex, and Empire Avenue, which seek to provide a quick…
Why can’t Google win at social?
The number of times that Google has failed at delivering a successful ‘social’ product is in danger of rising to an embarrassing degree. Google…
Mirror mirror on the wall: 7 humbling bragging tweets
In its five-year existence, Twitter has redesigned its homepage a number of times, with each incarnation looking to answer questions new users may have,…
