We all have them. Those apps we open without thinking. Not because we need anything in particular, but because they feel… safe, in some…
Friend, fan or follower: Not all social media connections are created equal
Measuring your brand’s social media equity can be a tricky business. Confronted by the multitude of platforms, buzzwords and measurement tools you might be…
Is Facebook finally ready to launch a location-based service?
Speculation is rife that Facebook is gearing up to unveil its long awaited geo-location application. Location-based services have become the hottest social networking trend…
Emerging market journos embrace social media, unlike Western news brands
The stringent social media policies adapted by some Western newsrooms indicate an inflexibility in adapting to a changed information and news environment. This has…
Will the property sector embrace social media?
At the recent Real Estate Connect conference in San Francisco, it was categorically stated that the social media future has already arrived in the…
