Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
President Zuma gathers Twitter ideas for State of the Nation address
Governments around the world are embracing social media as a way of communicating with their citizens. The role of social media in political campaigning…
FanFiction 2.0: 10 TV and movie characters to follow on Twitter
When you watch a movie or television show and find yourself lost in the witty dialogue that the characters deliver, it’s easy to become…
5 tips on the delicate art of sponsored tweeting
“Tweet trouble as top celebs face crackdown” squawked the headline in a major newspaper’s media and marketing section. I wondered if Lady Gaga was…
Dewani trial: Round one to Twitter in the court room
The London judge who is hearing the extradition case of murder suspect Shrien Dewani has ordered that the use of Twitter in the courtroom…
