The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Social media fatigue, Radiohead and QR Codes: Q&A with Josh Spear
As one of the youngest and most influential marketing strategists in the world, Josh Spear owns Undercurrent, a New York-based consultancy that applies a…
10 Response management tips for email marketing
Today’s B2B and B2C communicators are subject to a daily digital bludgeoning of email queries. In the years before email became popular, senders shouldered…
Six free tools for getting ROI right online
In my previous post I spoke about ROI being the forgotten metric in online marketing, and how the hype around social media has veered…
Getting to grips with Twitter advertising
Twitter’s advertising model kicked off more than a year ago in April 2010, and it is already starting to get a lot of traction…
