Everlytic is set to redefine customer communication with its revolutionary AI Studio, using WhatsApp for seamless chatbot interactions. The company, South Africa’s most trusted…
Bucks or balls? Why SA’s ad industry needs to figure out what it really wants
FNB and the Bureau for Economic Research (BER) revealed this week in their Consumer Confidence Index (CCI) that sentiment in the market is almost…
Always go full mobile: 5 reasons to operate your business from your smartphone
What started out as a subconscious experiment has resulted in emancipation from the laptop shackles and provided me with some new-found clarity. We’ve been…
The cre-haters: the 5 languages of marketing love
Gary Chapman penned the Five Love Languages in 1995. It speaks to the different needs that individuals require in a relationship, such as physical…
Own it, earn it or pay for it: how to get the right customers in your hands
Everyone wants to get their brands in the right consumer hands, in order to have that demographic trial, purchase, or emotionally connect with the…
Seven deadly digital sins for brands to avoid in 2013
A new year is stereotypically associated with clean slates and resolutions. Below is a guideline for brands, and individuals alike, to right the interweb…
8 of our favourite ‘Spear of the Nation’ memes
The media has been obsessed with the developments in South African president Jacob Zuma’s Lenin-esque nude portrait saga. Brands and consumers alike have meanwhile…
CV 2.0 — The ‘Socialium Vitae’
The internet has granted us the ability to express our inner narcisist. We build platforms or slap our credentials onto existing ones, broadcasting our…
Online shopping on the rise: Price, convenience, security key
According to the latest MasterCard Worldwide Online Shopping Survey, online shopping has increased significantly and continues to show potential for growth, with price, convenience…
What ‘viral’ lessons can we take from Kony 2012?
Viral, and more specifically the phrase ‘I want you to make me a viral video’ is something that we have covered before with our…
Analysing the State of the Nation ‘Undress’
In 2011, popular radio personality Gareth Cliff utilised Twitter, and particularly the hashtag #JZSOTNDrinks — a drinking game mechanism — to encourage the South…
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