The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Googarola and the mobile marketing supernova
Google’s US$12.5-billion acquisition of Motorola Mobility has set the digital community ablaze with a fresh crop of gripping hypotheses about its mobile end-game. This…
4 first world marketing mistakes to avoid making
There’s an old adage that goes, “you need to break a few eggs to make a cake”. This doesn’t mean, however, that you have…
How social media ‘broke marketing’ and became its future
Social media is seemingly everywhere and just about every man and his dog is using it in some way or another. What is it,…
8 Reasons small businesses should use Facebook ads
With websites continuing to proliferate unabated, small businesses find themselves grappling with the question of how to reach an increasingly fragmented audience in the…