Ads & Marketing

Amorphous New Media parts ways with Times Media Group

Digital agency Amorphous New Media has parted ways with the Times Media Group, which it has been a partially owned subsidiary of since 2007….

4 things clients, agencies can do to create a greater sense of parity

It’s round this time of year — post-“yesweCannes” — many reflect on changing the agency world, client relationships, service, creativity and how they combine…

Rev up your customer service to take your CRM to the next level

If you want your employees forward-face with your customers, you need to ensure that they are power-packed with the essential skills that makes them…

Why CRM and ERP are better together

Every growing mid-sized enterprise needs to put in place business systems that help it streamline business processes, gain visibility into its operations, and enhance…

How can companies weather the storm of customer brand switching?

The days of completely loyal consumers are over with many South Africans from various income brackets making the choice to switch brands. Our experience…

Here’s what you need to know about protecting your brand’s online reputation

In today’s world, not only is it vital to have a good and clean business reputation online, but also to have a good personal…

New event is ‘speed dating’ for South African advertisers, marketers

All too often, the first time a company’s marketing department meets an advertising agency is during the pitch for a new campaign. For both…

What does it take to make it in digital marketing?

Before I got into digital marketing I was an accountant. Yup, I was one of those little boring men in grey suits stuck behind…

Location-based marketing could still be mobile’s ultimate saviour

Once the cutting-edge tactic of the marketing world, mobile has come a long way from its early days of SMS marketing and incentivized downloads….

Native advertising’s latest critic? That would be John Oliver

If you’ve read any site that covers the media in the past couple of years, then you’ve probably seen a lot of debate around…

Got a whacking big scientific accessory? Then you can do great things with the iPhone 5S

Want to accurately measure the weather, or sculpt a diamond, or determine the pH level of some remote jungle river? If Apple is to…

Shifting to the next phase of CRM: marketing automation

Marketing professionals are forever being swamped with snazzy new buzzwords and trends that are poised to transform marketing practices. This is especially true when…

Greenpeace calls internet cats to help save tigers on International Tiger Day

What do you get when you combine Lil Bub, Hamilton the Hipster Cat, Nala and Venus the cat? That would be latest species-saving campaign…

5 things you really must do to make email marketing work for you

“Insanity: doing the same thing over and over again and expecting different results” ~ Albert Einstein If what Albert Einstein said is true, then…

In digital marketing? You need to understand your services and products

In today’s digital connected world where we communicate with our network and social circles through social media, mobile, and local technology, if you want…

Microsoft’s Cortana whips Apple’s Siri in this new Windows Phone ad

Microsoft’s not shy when it comes to tackling its competition head-on — from openly pitting its Surface Pro 3 against the Macbook Air to…

A salesman that never sleeps: the persuasive power of video

In a global marketplace where people are bombarded with a never-ending stream of information from hundreds of companies every day, how do you stand…

You’ll never guess what this bathroom company got its taps to do

Cobra is best known for making bathroom fittings, something most of us don’t spend too much time thinking about, especially in public restrooms. In…

From intro to wedding: 5 B2B online marketing steps that’ll help you initiate offline engagement

In my article titled “What you should be doing online to attract new business opportunities“, one of the points I raise relates to building…

Samsung’s latest ad mocks the iPhone you don’t have

Samsung has never been afraid to mock the iPhone in its ads, not in the US at any rate. Until now though, it’s mostly…

Watch Neil Patrick Harris try sell Heineken Light without drinking it

You’d think that one of the best things about being a spokesperson for a product is that you get to enjoy that product, especially…

Let’s get one thing straight, branding is not design

To be successful, brands have to be trusted. Designs are simply the vehicle brands use to build that trust. For example, I don’t trust…

Got a ‘boring’ brand? Here’s how to make your content marketing exciting

The Red Bull Stratos jump was pretty exciting. A man falling from space makes for compelling viewing. Smirnoff invested in technology that enabled a…

How VR Meditation Apps Like Realms of Flow and Others Are Redefining Our Connection with Reality

Transforming Healthcare in Africa with Technology

How forex trading is transforming startup investment strategies

How One Energy Project Could Reshape Climate Action

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Trump wins – Tesla goes beyond $1 Trillion

Vivo update – a big safety gain

Review: Range Rover Evoque P300e Dynamic HSE