The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Mobile paid search is seriously winning: here’s how
As we use our tablets and mobile phones more and more in everyday life; advertisers have to follow us. To illustrate my point; over…
Buying the whole publication: why online will always beat print advertising
Media buyers and advertisers should think carefully about what it is that they are paying for when they place an ad in a print…
iOS still killing it with mobile ads, US owns mobile transactions
When it comes to mobile ads, iOS is still raking in the biggest revenues, with the iPhone’s takings alone beating those of Android as…
Want to keep your online reputation intact? Don’t ignore the mentions
Online you will find many brands that are leaving tweets, mentions, and comments unanswered. This doesn’t just reflect poor customer service on behalf of…
Have a look at this Google “heat map” that I took from 