The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Managing the mentions: how big brands survive social media nightmares
“Is this how you silence people on your page?” “I’m still waiting for a response or am I not considered a customer anymore?” “Does…
Beyond wearables: brands could capitalise on the Internet of Things
“The Internet of Things” as a term dates as far back as 1999, but it is only recently that we have started to see…
Plant real (and virtual) trees with BOS’s new augmented reality app
Yep, the innovative organic iced tea company is at it again. This time, it’s not a tweeting vending machine: BOS is allowing its customers…
The right kind of busy: why social media multi-tasking is counter-productive
Thank goodness for social media management tools like Hootsuite. Brands would barely keep up with their social channels without this platform and many others…
