The South African Police Service is the perfect example of this experiment to understand the limit at which employees can share content in work…
CRM is set to jump on the mobile app bandwagon in a big way
Customers can be tricky business at the best of times. Add in the power of blogs and social networks, and customer complaints can turn…
8 Cs to get the best bang from your online marketing buck
Based on my digital marketing efforts and experience to date, I have identified eight areas where you need to focus your efforts to optimise…
What Facebook needs to do if it really wants to get marketing right
What does Mark Zuckerberg need to do to turn his machine into a friendly power, serving mankind instead of exploiting it? A really big…
No ROI doesn’t mean digital marketing spend is falling
The ever illusive Return on Investment figure for digital marketing and in particular social media marketing is not slowing down the trend of companies…