Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
10 practical must-do SEO tips for the non-SEO guru
Search Engine Optimisers (SEO’s) know that search engines have a very complicated scientific algorithm that they use in order to determine which web pages…
Should we really worry about Google taking another slash at SEO?
So now that I have the attention of everyone involved in SEO; let’s unpack the idea that Google is going after the SEO industry…
Yes, improving content could really hurt your site’s search ranking
My recent post about Google’s battle with spammers seems to have confused some people in the Search Engine Optimization industry. There’s a perception that…
Black hat, White hat: everyone could be an SEO spammer
I’ve always advised people not to worry about search engine optimization (SEO) with the explanation that it’s the job of the search engine to…
