ChatGPT may only be the tip of the iceberg when it comes to incoming AI (Artificial Intelligence) tools for marketers. There are more AI…
Traditional SEO copy: is it still feasible?
“For those of us who aspire to be original, predictability can be the worst kind of banality.” – James Spader, as Alan Shore, in…
How Google’s Penguin update is changing publishing… for the better
Both updates to Google’s algorithm in the recent past (Panda and Penguin) are going to have a profound effect on not only SEO but…
How Google’s recent algorithm changes are encouraging negative SEO
This is shocking and it’s a direct result of Google’s algorithm changes. Here’s a case study, courtesy of SEOBook, of a website being prepared…
Self-driving cars: Google’s greatest act of obfuscation?
It’s remarkable how few journalists understand Google’s business and how what it does or doesn’t do affects massive volumes of commerce around the globe….
