Choosing between a gamepad and a keyboard with a mouse is not a beauty contest. Inputs shape aim, movement, timing, and even fatigue. The…
Stitch Video: unlocking Africa’s growing video ad industry
Having been responsible for launching one of the first video ad exchanges, Adapt.tv, which was then later acquired by AOL for over US$400-million, Chris…
Predictive analytics could change online marketing for good
Back in 2013, Martin Zwilling announced that predictive analytics was a goldmine for startups, referring to a wide variety of applications such technologies may…
Setting goals on social media is absolutely imperative
Unbelievable as it may seem, you’ll still find many stating that social media marketing is a waste of time, money, effort, and how much…
Apple earnings report: iPhones destroy iPads, China pays off
Tim Cook announced Apple’s quarterly earnings yesterday, highlighting a couple of significant trends which can help us better understand where The Big Red is…
