South Africa’s new school year has begun with renewed attention on digital inclusion. MTN South Africa, through the MTN SA Foundation, has provided digital…
The curious evolution of brand storytelling [infographic]
The way we (as brands) tell our stories to consumers has come a long way. Initially, before the days of technology and constant connectivity,…
4 trends that will shape the future of music in Africa
Typewriters, rotary dial telephones, cassette tapes, video stores and spools of film- just some items of which next-generation children won’t experience or understand. Technology…
Personalisation: not a technical tool, but a way to build closer relationships with people
Watermark Consulting’s 2014 Customer Experience ROI Study confirms what marketers have always instinctively believed: providing a good customer experience makes sound business sense. Leaders…
Why businesses should not be intimidated by data governance
Market forces are driving data awareness as businesses realise that they can derive significant value from effectively analysing data and applying the findings to…
