South Africa’s esports scene is set for a major showdown as Hyprop and MTN introduce SHIFT COD, a Call of Duty tournament forming part…
The holy grail of marketing — Tapping into the social matrix [WordCamp]
“Community means building a grid. Attracting, converting and retaining loyalty. Community marketing means building an active social matrix which ultimately allows the community to…
Perceptions of women online are stuck in the Dark Ages
We have a real obsession with labels in our society. We like to put people into nice little boxes and categories, so we can…
Is Brazil the next ‘startup nation’?
Startup Nation: The Story of Israel’s Economic Miracle is a must read for entrepreneurs and policy markers alike. This incredible book details how the…
Engaging with Twitter marketers in the real world
Are marketers going too far when it comes to abusing your social media profiles to try and solicit interest in their products and services?…
