Artificial Intelligence is no longer a distant promise or a Silicon Valley experiment. It’s embedded in the now. South Africans are already using generative…
Paid search industry due for a shakeup
The future of paid search advertising lies in quantitative data analysis, coupled with real-time campaign optimisation. There are, however, not many companies which can…
Nando’s CEO ad: Great fun, but is it effective?
I love the Nando’s CEO campaign, but it’s still an old school advertising campaign in the ‘interrupting the viewer’ model. There is no doubt…
The social media consumer: How to complain, and be heard
Congratulations. You can now make your voice heard via Facebook or Twitter, and tell your least favourite companies exactly what you think about them….
EU announces antitrust probe into Google
Google received the news on Tuesday that it was to be the subject of an antitrust probe by European Union competition watchdogs. The Commission…
