This video ad of the Audi RS 3’s birth is super powerful [video]

Audi’s hot Sportback busted onto the scene in 2004, but this powerfully gritty video is breathing new life into the latest RS 3 model.

The parent? Audi’s R8 of course. The German manufacturer — which revealed the new R8 earlier this year — states that the sporty beast carries all the fitting characteristics of a parent. If we look at the DNA that is.

The specs and pecs of the 2015 RS 3 were outed last year, and have recently started putting the UK’s roads to the test.

“The new Audi RS 3 Sportback features the latest generation of our 2.5 litre, five-cylinder engine — the most powerful production engine in the modular transverse matrix,” Ulrich Hackenberg of Audi said in a late press release.

The 2015 RS 3 pumps out 270kW and 465Nm to all four wheels via its quattro all-wheel drive system.

Read more: 5 of the geekiest small cars we can look forward to in 2015

Chatting to The Drum, head of marketing for Audi UK Nick Ratcliffem says that the metaphor is not only visually striking but also very appropriate. “All of the characteristics synonymous with the R8 can be seen in the stunning new RS 3 Sportback and it is this DNA that makes Audi Sport so special.”

The video — which should be watched with “the best possible screen, with the best possible sound”, Audi cautions — feels like something from a Matrix scene. You know, where Neo is reborn. But instead of a machine squirting out a bare Keanu Reeves, we’re gifted with a red 2015 RS 3.

Have a look for yourself:

Jacques Coetzee: Staff Reporter


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