Messaging service OjuChat last week revealed a host of new “region specific and culturally appropriate” emoji launching with its new messaging application. Described as…
It was tough, but we did it. We overcame.
Yes, dear reader, weâ€™ve just handed back to the keys to the new Audi TT 2.0 TFSI Quattro coupe. It wasn’t an entirely dignified affair â€“ there may have been a few tears and a spot of tantrum-level kicking and screaming â€“ but we walked away with our heads held high. We had to, seeing that we didnâ€™t have a ride home.
But while the third-generation model is overall an utterly convincing package, thereâ€™s one aspect that simply jumps out for technophiles such as ourselves.
Yes, weâ€™re talking about the German brandâ€™s â€œAudi Virtual Cockpitâ€, which debuts on this, the latest TT.
Gone are the traditional instrument cluster dials (and any trace of analogue), replaced by a nifty 12.3-inch TFT display that also incorporates all the usual suspects from Audiâ€™s Multi Media Interface (MMI) system. And this all-encompassing high-resolution (1440 x 540) display is sited directly in front of the driver.
The setup serves to declutter the dashboard (yes, that means the centre-mounted, retractable screen familiar to many Audi drivers has been given the boot) in the most extreme of ways, with just a handful of conventional buttons making the cut.
Cleverly, the Ingolstadt-based automaker has also relocated the climate control switches (and mini-displays) to the air-vents themselves, thankfully choosing not to follow the in-vogue example of many other manufacturers and bury these functions dangerously deep within the interface. Itâ€™s both an elegant and effective solution that weâ€™re surprised wasnâ€™t thought up earlier.
But back to that smart digital screen. The driver has the option of toggling between two distinct display styles with the simple press of a dedicated button on the multifunctional steering wheel. In â€œClassicâ€ mode, the speedometer and tachometer dominate the display, while the remaining area between the two clocks is filled with information relating to things such as navigation, phone, infotainment or trip computer (one can scroll through these various tabs).
In â€œInfotainmentâ€ mode, however, the two dials shrink dramatically and scurry to opposite ends of the screen, freeing up oodles of space for whatever other info the driver wishes to display (we found this view particularly effective when using the maps function of the navigation system).
The screen serves up crisp images and silky smooth animations, with the latter thanks to the use of a lightning-fast graphics processor (Nvidiaâ€™s Tegra 30 chip, to be precise). According to Audi, this processor generates some 60 frames per second, which means the driver neednâ€™t worry about the rev-counter being anything other than spot-bloody-on.
The interface can still be controlled via a conventional rotary pushbutton (or indeed using voice control) â€“ which furthermore incorporates a main menu button, a back button and two toggle switches â€“ sited between the gear-lever and the electronic parking brake.
In addition, the top of the rotary control doubles as a touchpad, which both recognises handwriting and mimics a smartphone with pinch and scroll functions (again, very useful when dealing with maps). But the system can also be fully operated using various buttons on the multifunctional steering wheel, which allows the driver to keep his or her eyeballs far closer to the road.
So, does it work in the real world? Ultimately, yes â€“ itâ€™s an incredibly intuitive system. And one that the German automaker is expected to soon roll out to other products, starting with the soon-to-arrive new versions of the Q7 and R8.
That said, we were far more comfortable operating the interface using the steering wheel buttons than the rotary control, which â€“ despite its relative familiarity â€“ felt a little less natural by comparison. And the virtual cockpitâ€™s driver-centric design also presents a problem for control-freak passengers keen on taking charge of in-car functions such as music selection.
But itâ€™s crystal clear, super-sleek and highly customisable. And, fundamentally, the Audi Virtual Cockpit â€“ which facilitates an even cleaner interior design than weâ€™re used to from an automaker we already consider a cabin-maestro â€“ comes across as both safer and easier to use than popular centrally mounted touchscreens.
The futureâ€™s dashboard? Yes, itâ€™s most certainly here.