Puma, BMW team up to create smart driving suit

This is pretty cool. Puma has teamed up with BMW to create a driving suit that uses Bluetooth technology to control the connection between the car, the suit and the driver’s helmet.

The suit, created for the recently launched CSL 3.0 Hommage R car, is meant to offer an insight into how data can be transferred and displayed.

When the driver’s gloves touch the steering wheel, the suit lights up, indicating that it’s connected to car. Once that’s happened, information is displayed on the visor of the helmet, essentially allowing it to act as a second information display for the driver.

The display in the helmet shows the most essential driving information. It can be individualised but usually is set up as gear, speed, RPM, optional are racing line and breaking points.

According to Puma, the project also offers an insight into how data can be transferred and displayed.

PUMA’s Global Creative Director Torsten Hochstetter said: “We are constantly striving to innovate and develop new performance technologies and this project with BMW is a great example of what can be achieved. The CSL 3.0 Hommage R Concept Driver outfit project allowed us to explore innovations that will bring key benefits in the future. The notion of a concept car was translated to the driver outfit and allowed our innovation team to explore the limits of what can be achieved. We are working on developing the performance innovations for integration into future Motorsport performance products.”

More

News

Sign up to our newsletter to get the latest in digital insights. sign up

Welcome to Memeburn

Sign up to our newsletter to get the latest in digital insights.