Motorburn

Le Mans or F1? The question for Chinese OEMs

Le Mans and F1. Two very different interpretations of what the pinnacle of circuit motorsport represents. Despite the differences, both formulae must embrace powertrain…

Honda Elevate Buyer’s Guide

Car design is in crisis. Despite all the computer-aided design tools, AI assistance, and cloud computing, too many new cars have bizarre exterior styling…

eActros trucks to electrify local logistics

eActros is a moment for Mercedes-Benz. For decades, the brand’s trucks have been used in light, medium, and severe duty trucking logistics, connecting goods…

EV Map for greener road trips

Nobody envisages their dream African vacation becoming a logistical issue. But the tyranny of geography and infrastructure are real issues. For adventure travellers, the…

Supercharger network loses its leadership

Tesla and its Supercharger network is adored and revered by technologists and disrupters, with good reason. Legacy American and German car companies, the traditional…

Ford Puma review

Puma might be a famous sport and streetwear brand for many, but if you’re into Ford, it’s always been a compact driver’s car. In…

R3 is the rightsizing of EV design

R3 and R3x are the design disruption EV product planners need to understand. The two most compelling EV car companies are a curious antithesis…

Lucid CEO becomes strategic advisor

Lucid is the EV enthusiast’s car company. The California luxury EV brand has been particularly bold in its execution, creating dramatic tri-motor powered EVs…

Golf 8.5 update with lots of Life

Golf 8.5 and VW’s MQB Evo mechanical engineering. It won’t mean much to anyone who isn’t an automotive technical strategist, but it’s what made…

Tariffs trump US new car affordability needs

Tariffs shadow the global automotive market – pervasive, present, but often not spoken of. The unintended consequences can be enormous when tariffs are escalated…

GS3 Emzoom R Style review

GS3 Emzoom. It is another of the new Chinese models that continue to add diversity of choice for local buyers. In a market where…

Dakar dominated by South African built Hilux Evos

Dakar is the world’s most demanding off-road race. And if you sell vehicles with an all-terrain marketing subtext, a Dakar win is invaluable. Occupying…

Elkann to create Jeep and Stellantis Meta(morphosis)

Jeep had a terrible 2024. The iconic all-terrain vehicle brand and crucial profit source for Stellantis saw sales ebb, dealers annoyed, and shifts reduced…

Afeela is Honda’s luxury EV – with Sony tech

Afeela is the latest technology joint venture between legacy Japanese brands, Honda and Sony. As the Japanese car industry tries to reinterpret its context…

Territory 1.8T Titanium 2025 review

Territory 1.8T Titanium proves how much a Ford nameplate can change. Possibly no other model range has altered its positioning so much in South…

Quartermaster is unquestionably cool – and capable

Ineos has done what Land Rover could not, reviving its original Defender’s spirit. The independently financed British brand has created the fantasy off-road exploration…