Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
GM switches-off Cruise control on $10bn robotaxi project
GM no longer believes in the business case for robotaxis. After investing $10bn the Cruise self-driving car company, with the promise of significant future…
Jaguar rebranding creative is crazy – good?
Jaguar. The ‘J’ bit of JLR is struggling. And that’s being kind. All its Le Mans racings wins, gorgeous E-Type memories and heroic XJ220…
German luxury cars require a rethink for China
For German car companies, China’s luxury car market has devolved from secure future profits to disastrous income losses. With its powerful economy and a…
Pick-up trucks and Tesla-Trump politics
EVs have never been a core issue in American elections. The American auto industry’s Big Three make profits from large pick-up trucks and ladder-frame…