F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Catching the eye: how to do it in the digital space
Marketing is not a new concept. For thousands of years human beings have employed a variety of tactics to entice the interest of potential…
Building social communities: the NOT campaign opportunity
The quiet moments between a company’s hyped marketing and communication campaigns are overlooked and under-valued marketing opportunities. Before the rise of social media it…
Chicken? Santam hits back at Nando’s [Update]
About a week ago Nando’s, in its usual cheeky way, ripped off a Santam ad, the one that features famed thespian Ben Kingsley. The…
Screw advertising, start a niche online publication
Why spend thousands to advertise in a top-notch magazine while you can start a whole new publication online for the same amount? That is…
