With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
Twitter rolls out media site, explaining best use for TV, government, news and more
In the aftermath of its IPO, the message from Twitter has been pretty consistent: make the platform easier to use and get media partners…
Facebook advertising does not equal a social success story
So Facebook has finally gone public (that’s old news). But now it actually has to start making money to keep its shareholders happy. That…
GM pulls Facebook advertising, big deal
Facebook ads don’t work, not even a little bit. Well that’s if auto giant General Motors (GM) is to be believed at any rate….
Building social communities: the NOT campaign opportunity
The quiet moments between a company’s hyped marketing and communication campaigns are overlooked and under-valued marketing opportunities. Before the rise of social media it…
