Africa’s Moment in the AI Economy By 2030, artificial intelligence could create more than 230 million digital jobs across Africa, reshaping the continent’s economic…
5 tips for getting the most out of your Facebook ad campaign
Facebook have made their advertising platform exceptionally easy to use. All you need is 135 characters of text (around 35 words), an image and…
Extreme Makeover: Getting unsexy or difficult brands onto social media
Social media as a marketing platform is what most marketers are talking about these days. Helped by mass worldwide adoption, as well as wilting…
The battle for budget in the digital space
2010, another year, another marketing budget, another significant year-on-year increase in the amount corporates intend on investing in digital. As an eMarketer, this is…
We are going to need artists
In a lecture room in Johannesburg recently I finished my class with a slide with only a strange square image that looked like a…
