If you’ve just bought your first camera, you’re about to embark on an exciting journey into the world of photography. While modern cameras come…
Four reasons why advertising doesn’t work in the way it once did
The industrialised model of advertising isn’t working as well as it once did. For many years brands were built by creating performance and emotional…
We are going to need artists
In a lecture room in Johannesburg recently I finished my class with a slide with only a strange square image that looked like a…
The mobile web: Why the future really is on the small screen
According to a report on Reuters last year, world wide mobile phone subscriptions reached 3.3-billion users or half the world’s population. Compare this to…
'Beware the power of social media'
This popped into my inbox this afternoon. I know Jovan Regasek well and have big respect for the man, ITWeb and the other publications…