In the fast-paced world of smartphones, a fierce rivalry has shaped the industry for over a decade. On one side, Apple, the epitome of…
Google’s AdSense is in trouble: where does its future lie?
Google’s latest quarterly financial report shows problems in its AdSense network, which was responsible for 29% of last year’s $43.7 billion in revenues. It…
Google aggressively pushing revenues amid Senate scrutiny
Google has adopted an aggressive program of stuffing its search pages with paid listings as the financial quarter draws to a close — a…
Marketing to different buyers: Is it practical?
One of the first things that marketers are taught — once you have got through the four P’s is about market segmentation and the…
‘A peer report card’ for your AdWords account
One of the most frequent questions clients ask me is: “How am I doing compared to my competition?” Owing to the fact that many…
