Global messaging platform WhatsApp has introduced more security for the habitual WhatsApp user, with additional ways to protect chats, while making them harder to…
Brand emotional connection, your brand should be doing this to win
The brand has left the conversation only to deliver exceptionally well, that’s the conversation in how branding and the connection to the end users…
Branding your business to be digitally relevant
Sticking Facebook, Twitter and LinkedIn logos on your website, offline adverts and email signatures does not make your business any more digitally relevant than…
Social branding: You can’t ignore it any more
A company’s brand is a complex, social construction created around your products and business. The impression of a brand comes not just from what…
4 ways to manage your brand’s online reputation during silly season
It’s at this time of year where you can really make your professionalism shine through. Social media keeps no office hours. People talk about…
