6 quick tips for optimising your site’s mobile experience

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Creating a good mobile experience for your target audience isn’t difficult, but it’s required if you are serious about engaging with your audience on the mobile web. More people are using mobile devices such as smartphones and tablets to search for information online, connecting with friends on the social web, interacting with business colleagues, and even buying services or products.

Using a mobile marketing strategy isn’t the latest trend. Neither is it the future. It’s happening right now and you should start focusing your digital marketing and social media campaigns on mobility rather than mobile. Having a mobile website and strategy is not a nice to have anymore, but a must have. Your clients, customers, and target audience expect it.

If you are interested in gearing your website up for mobile users or you want to optimise your existing mobile strategy to provide an excellent experience to your users, find a couple of tips below.

1. Keep it short and sweet

Keep it simple and to the point. You don’t have to display long pages of content just to get the message across, when you could put in one sentence. Focus on displaying only the essential functions needed for your visitors so that they can reach the finish line.

2. Make core functions big

Mobile users have fat fingers… Maybe this is a bit broad, but because mobile screens on smartphones are small and you have to keep your message short and sweet, make every part of your mobile site easily accessible.

3. Optimise the mobile journey

Test and optimise the flow of your website. It’s unnecessary to lose visitors because the flow of your mobile site doesn’t work. This is especially true for large content sites and e-commerce platforms. Create a basic sales funnel and optimise it so that it works.

4. Magnetic content

In order to get the best out of your mobile strategy, make sure that you are using magnetic content on your website. The content should be unique, to the point, and easily navigable on a mobile screen. This is needed for both text and rich media (images and videos). A good mobile design will render text bigger, images large, and videos will load full screen.

5. Make the loading time fast

Make sure your mobile website loads fast. If it loads slowly, consider slimming down and using fewer graphics that might be influencing the speed. This comes back to the point of optimising the mobile journey. Cut anything that is making the mobile site load slowly.

6. Make your branding stand out

Make sure you are branding your business on your mobile site. Every page on your site needs a clearly visible logo at the top. Due to the size constraints of mobile devices, you have the opportunity for a more impactful brand impression than with a normal website. Take advantage of this by using a minimalistic design that will support your brand.

Anton Koekemoer


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