Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Zapper partners with Yoyo to offer easier payment
Payment platform Zapper has partnered with SaaS provider Yoyo to offer a single QR payment code for businesses that gives customers more flexibility. The integration means that there…
Social currency: the real value of conversations about your brand
Measuring a brand’s value is an inherently tricky business. Even in a supposedly clearcut case like Coca-Cola, which is essentially commoditised sugar water dressed…
