Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Takealot CEO Kim Reid chats Black Friday, the ‘War Room’ and fidget spinners
“I think it’s grown over time” is how Takealot CEO Kim Reid describes Black Friday. And he’s not wrong. In November 2016, South African…