F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Top language tips for better emails: The Best in Financial Services Marketing
Email marketing continues to be a popular communication channel in South Africa – particularly in the financial services space. This is due, in part,…
How to compete in the ‘Trust & Attention Economy’ with a budget-friendly data and automation strategy
Leveraging your data is not a tech problem, it’s about your internal coordination, team, and resources. By JD Engelbrecht, MD: Everlytic As businesses and…
Cracking the privacy paradox: How to future-proof trust in the fast-growing data economy [Sponsored]
By JD Engelbrecht, Managing Director, Everlytic To leverage data and automated communications, marketers have to embrace responsible personalisation. With consumers and businesses alike becoming…
Old-Mutual’s App-to-Email Messaging: An Everlytic & Mirum Case Study [Sponsored]
Everlytic and Mirum Agency collaborated on a project for Old Mutual’s Dreams app. This allowed Old Mutual to automatically trigger emails that are personalised…
