South Africa’s smallest businesses are punching above their weight when it comes to job creation – but the system is still actively working against…
Personalisation and Automation – The Next Iteration of a Communication Legend
Believe it or not, the history of email as a means to communicate dates back to the early seventies. Many are of the view…
Understanding customer-centric content marketing for better email engagement
Article by Candice Lee Reeves, Senior Digital Copywriter Email marketing is something most businesses are doing but few get right. Often, this causes frustration…
Determining the net asset value of your data en route to deploying marketing automation
Here are the key questions to ask, and processes to follow, before technology implementation. By JD Engelbrecht, MD: Everlytic With many organisations increasingly turning…
How to compete in the ‘Trust & Attention Economy’ with a budget-friendly data and automation strategy
Leveraging your data is not a tech problem, it’s about your internal coordination, team, and resources. By JD Engelbrecht, MD: Everlytic As businesses and…
