With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
What ‘viral’ lessons can we take from Kony 2012?
Viral, and more specifically the phrase ‘I want you to make me a viral video’ is something that we have covered before with our…
A critical view of social media campaigns
This morning, we were talking about the KONY 2012 movement, various reactions around it and how easy we share things without even looking at…
Kony 2012: Cause célèbre to internet meme
If there’s one thing the internet does really well, it’s compressing a serious issue into a captioned picture. The Stop Kony 2012 campaign is…
Kony 2012: Over 30-million views, but could it do more harm than good?
The mission to bring Lord’s Resistance Army (LRA) leader Joseph Kony to the world’s attention seems to be working. With more than 30-million views…
