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All posts tagged "marissa mayer"

  • Marissa Mayer unveils revamped Yahoo! Advertising [CES2014]

    If Yahoo! really is to rise from the ashes in 2014, advertising is undoubtedly one of the areas it has to get right. And when CEO Marissa Mayer took to the CES stage in Las Vegas, we got an idea of how it intends to do that. During her keynote, Mayer announced the launch of a revamped Yahoo! Advertising, at the same time showing exactly how the company intends to make money from Tumblr. The new approach, the company claims in an official blog post, allows it to deliver unified campaigns "across premium and audience-focused display, native and search...

  • Yahoo! is giving its staff free smartphones… but not BlackBerrys

    So you thought Microsoft was the place to work if you wanted free gadgets? It seems there might be a second option: Yahoo!. According to Business Insider, the search engine's new CEO Marissa Mayer sent round an internal memo late last week to inform her employees that they could have their pick of a new Apple, HTC, Nokia or Samsung smartphone -- but not a BlackBerry. Yahoo! isn't giving its staff middle-of-the-range tech either. They're being given the choice of an: Apple iPhone 5 Samsung Galaxy S III HTC One X HTC EVO 4G LTE Nokia Lumia 920 Yes, Yahoo! employees...

  • 10 of the funniest tweets around Marissa Mayer’s Yahoo! appointment

    Today is Marissa Mayer's first day on the job as Yahoo! CEO. Taking the wheel of an apparently sinking ship isn't going to be an easy task, however upbeat Mayer herself might be about the decision. Of course going from "employee number 20" at one of the biggest tech companies on earth to heading up a company whose shares have gone into free fall, declining more than 40% in the last five years,...

  • Women in tech: Leading the geek world one stiletto at a time

    It seems no matter how much society evolves, women are always left just that little bit behind. No, this is not an article about gender equality -- this is a tech site for crying out loud. As Google's Marissa Mayer recently wrote about IBM CEO Virginia Rometty for her inclusion in TIME magazine's 100 most influential people of 2012, "women in the workplace and women in technology will be key drivers of global competitiveness and innovation in the future." Interestingly, Rometty and Facebook COO Sheryl Sandberg are the only two tech company heads on the list which included 38...