Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
What kind of disruption does Africa’s tech scene really need?
What is it really to disrupt, or what is a disruptive innovation? And to put it in the African context, what does ‘disruption’ mean…
Necessity is the mother of invention: Why utility beats ‘cool’ in Africa
It is said that necessity is the mother of invention and indeed that could perfectly describe Africa where it comes to innovation, particularly on…
Africa’s mobile operators need to be more disruptive
Generally speaking, in the 90s, Africa’s mobile network operators (MNOs) were highly disruptive. In this last decade however, they have continued to decrease in…
NFC is the future of African mobile money
Mobile money has made more of an impact in Africa than a number of other emerging market regions. In fact, through services like Safricom’s…
