Nike

South Africans are loving Caster Semenya’s new ‘Birthplace of Dreams’ Nike video

South Africans are coming together to celebrate Caster Semenya after Nike released a new motivational video about the Olympic athlete’s early life. “It doesn’t…

Nike Adventure Club is a shoe subscription service for kids

Nike has launched a clothing subscription service for growing children. In an announcement on Monday, the sportswear company revealed Nike Adventure Club, which “lets…

Nike’s Fuelband failure signals a win for wearables

When Nike announced earlier this month that it had decided to stop making its FuelBand — a wearable fitness device — other tech makers, and undoubtedly Nike’s fans,…

Reading between the Lions: the effects of user mentality on the digital ad landscape

Earlier this month, Facebook made a new play in the fraught game of data-driven advertising with the launch of a tweak to its custom…

Why Apple hiring Nike’s Jay Blahnik adds a heap of potential to the iWatch

Before I start, I should reiterate that no one really knows anything certain about the iWatch, but it’s a rather safe bet to say…

Facebook announces ‘next wave’ of Timeline apps

Facebook has announced a slew of new apps for Timeline including ones from Foursquare, Nike, The Onion, VEVO, Fandango, Viddy, Endomondo and RootMusic. The…

Branding at the movies: Apple leads the way… again

If you’re ever in need of a hero, you could do a lot worse than Jack Bauer. Jack has busy days. When he’s not…

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