Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
South Africans prefer buying products in store, even after seeing them online
How often have you seen an item online only to purchase it in a physical store? If seems that this phenomenon, called “webrooming”, is…