Burn Media Sites

Everlytic Launches Cutting-Edge AI Studio with WhatsApp Chatbots for Smarter Communication

Everlytic is set to redefine customer communication with its revolutionary AI Studio, using WhatsApp for seamless chatbot interactions. The company, South Africa’s most trusted…

Everlytic’s new API Communicator feature enhances customer engagement across multiple channels

Everlytic is making it easier than ever before to streamline customer touchpoints by delivering automated messages across multiple channels. This comes as South Africa’s…

Huawei’s All-Optical smart-home showcase unleashes a new era of home connectivity in Africa

Huawei successfully launched its All-Optical Intelligent home showcase on the sidelines of the Africa Tech Festival in Cape Town. Powered by Huawei’s latest Fiber…

Savant Launches Savant Build Cohort 3 to Accelerate Deep-Tech Innovation in the Green Economy

Savant is proud to announce the launch of Savant Build Cohort 3, set to begin in April 2025. This accelerator programme will continue to…

Technology and skills: AWS’s plan for Sub-Saharan Africa

AWS’s investments in Sub-Saharan Africa are reshaping the region’s digital landscape, laying the groundwork for innovation, and addressing critical gaps in technology adoption and…

Simplicity at scale: The role of leadership in agile transformation

Simplicity is often undervalued in leadership, but Jonathan Allen, Director of Enterprise Strategy at AWS, believes it is central to modernisation and agility. “Complexity…

Microsoft launches new Surface devices in new AI era

Microsoft today announced the general availability of the all-new Surface Pro and the all-new Surface Laptop to empower users in South Africa to unlock…

Honor Magic V3 launches, four things to know

Honor introduced its latest foldable device, the Honor Magic V3, at IFA in Berlin. It is expected to be available in the South African…

Honor Magic V3, a Guinness world record attempt

Guinness World Record holder Bryan Berg, alongside Honor, will attempt to build the tallest house of cards in eight hours without using any glue….

GM switches-off Cruise control on $10bn robotaxi project

GM no longer believes in the business case for robotaxis. After investing $10bn the Cruise self-driving car company, with the promise of significant future…

CHARGE taking EVs off-grid in the North West

CHARGE has commissioned the first of its impressive off-grid EV charging stations in the North West. Located on the N12 between Klerksdorp and Wolmaransstad,…

eActros 300 and Zimi Charge creates EV win for Bakers

eActros 300 is an EV truck that can potentially move most of what South Africans need more efficiently. But how much cheaper is it…

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online advertising model

Online media, platforms, innovation and advertising

Just did this interview with a publication. Thought I’d publish it here. Does a newspaper’s online platform cannabalise the print advertising at all? And…

It’s about branding, stupid

Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?

Battle of the business sites

Websites that report on financial news and information were always going to crack it online. The web is the perfect medium for delivering up-to-the-minute financial news and data. Moreover, the LSM of the average business news reader matches that of the online reader: Both are high. The five biggest consumer-focused business sites, reporting on general financial news in South Africa, are engaged in a tussle to capture a bigger share of this lucrative reader and advertising market….

Roll on broadband

from my column in the media, called net savvy If a survey by search engine Google is to be believed, the British apparently now…

Web 2.0 a Poo Sandwich?

net savvy Web 2.0 a Poo Sandwich? Some say “Web 2.0” is just the latest meaningless buzzword in a long list of internet hyperbole….