Netflix has confirmed that the post-apocalyptic series Sweet Tooth, based on a comic of the same name, has been renewed for a second season….
Online advertising as we know it is crude. But it is entering a new era of sophistication….
The internet allows us to target advertising to an unprecedented degree, so why are most banner ads still served on such a hit-and-miss basis?
Publishers slap up an insurance ad on a homepage in the hope they will get the industry average 0,3% click-through rate or more. If they achieve that click-through rate, everyone is happy. But here is the question — what happened to the other 99,7%? Surely by any standards this is a pretty inefficient ratio? It may be at first glance, but that 0,3% is still valuable enough for advertisers to achieve major return on investment by forking out big bucks to be on the major sites.
The type of client found on local online publishers give us a clue as to what is working on the web. For example, insurance and car companies have had a very successful love affair with the internet. The one thing they have in common is that a single acquisition equals very high value for them, for example someone buying a car or taking out a long-term insurance policy. It’s also why the high-worth online audience, which can afford to pay regular premiums, works for their brand… (read on)
On Poynter emedia tidbits on which I am a fellow contributor, the big question is asked of the dot.com mega success story, Google: “Can…
It’s time to leave the dark ages. The traditional advertising and media industry needs to see the potential of online or get left behind….
Here’s a prediction: Expect online advertising to increasingly resemble television commercials. Soon there won’t be too much difference between an advert you see on…