Google has announced that it will award $25 million in cash grants to non-profits and social organisations in its new Impact Challenge (GIC) for…
Screw advertising, start a niche online publication
Why spend thousands to advertise in a top-notch magazine while you can start a whole new publication online for the same amount? That is…
Four reasons why advertising doesn’t work in the way it once did
The industrialised model of advertising isn’t working as well as it once did. For many years brands were built by creating performance and emotional…
Online branded entertainment: Now sold in a bigger box!
I just watched an episode of Mad Men, but skipped the adverts. There’s possibly an irony to watching a TV show about advertising, but…
Digital is not the death of anything, it’s the awakening of everything else
Earlier this year, Miles Young, the global CEO of Ogilvy and Mather Worldwide said: “The great mistake of today’s business environment is to believe…