In an era where smartphones are more than just communication tools, the need for devices that combine strength with smart technology has never been…
Online brand identity: 12 questions to ask before creating one
Creating an offline or online brand identity is one of the biggest challenges for present day startups, regardless of their size or funding corpus,…
Dotcom dating dollars
When the internet arrived, people screamed let’s make lots of money. This new, interactive medium had the ability to deliver content to audiences in innovative ways and make money at the same time. Content would suck readers in, went the theory, and communities would form around these content genres. E-commerce areas would then be built around relevant content and wham bam thank you Ram, your community interacts and you have dotcom dollars.
Mine’s bigger than yours, I think
It’s billed as the most measurable medium in the world, yet ironically, for a long time internet measurement in South Africa has been in…