Google has announced the completion of its acquisition of wearable company Fitbit. The announcement was made by Google Senior Vice President, Devices & Services…
'Beware the power of social media'
This popped into my inbox this afternoon. I know Jovan Regasek well and have big respect for the man, ITWeb and the other publications…
Where are the great online magazines? Where?
Magazines have not enjoyed the same high profile, runaway success of their newspaper counterparts in the online world. Magazines aren’t big online. Websites of print magazines have had a rather low profile in more than 10 years of internet in this country. Compare this to the high-profile online news brands that rake in big numbers and you will see what I mean. It’s no secret that the news brands dominate the top half of the local online readership rankings, whereas very few magazines even make the top 50 sites….
Bloggers can now enter major journalism award
Just noticed that the Telkom ICT Journalist of the year award now has a “Citizen Journalist” category, accepting entries from blogs or personal websites….
It’s about branding, stupid
Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?
