With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
Will there be a direct marketing exodus from Facebook to Google+?
It’s safe to say that news channels are now in the calm-after-the-storm phase concerning the initial Google+ stab at Facebook. The social giant’s speedy…
Research reveals social media marketing is booming
In a sure sign that social media is becoming an entrenched pillar of the marketing mix, social media marketing freelance jobs have grown by…
Five ways to integrate social media into your overall marketing mix
Although social media can give you good returns for a fraction of the monetary cost of a traditional marketing campaign, you should still think…
Six important steps before you launch a social media campaign
Although the way your social media campaign is run is critical to its success, equally important is the preparation you do for it before…
