The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
New Tippex “Hunter shoots a bear” campaign goes viral
Tippex has barreled into the viral media fray with an impeccably executed YouTube campaign, titled “NSFW. A hunter shoots a bear!”, created by Parisian…
Noah-gate: Lessons learned from Cell C’s controversial ad campaign
There has already been reams written about the new Cell C campaign, including a whole raft of my own thoughts on the campaign. I…
Ridley Scott’s Life in a Day movie receives 80 000 submissions
Editing has begun on over 4 600 hours of footage for Life in a Day, the crowdsourced documentary that is the brainchild of Executive…
Ridley Scott directs a crowdsourced movie
Crowdsourcing, if you haven’t heard of it, is also known as the ‘cheap, lazy bastard way to get something done’. It’s a technique gleefully…
