There are a good few people who think that the next big thing in tech could come from Latin America. It makes sense that foreign companies would want to invest there too. The latest to do so is Ad Dynamo, an online and mobile advertising marketplace with a global presence.
The company today officially announced its entry into the Brazilian market, with CEO Sean Riley saying the country represents “an enormous growth market in both online and mobile advertising”.
Ad Dynamo isn’t going it alone in Brazil either, announcing that it would be working in partnership with native outfit Realmedia, which specialises in digital marketing across Latin America.
The company hopes to combine the global publishing network of 26 000 sites it lays claim to with more than 3.4-billion ads per month Realmedia serves in Brazil to give “Brazilian advertisers have a compelling option to market their businesses both within Brazil & abroad”.
It will do so by launching a Brazilian Portuguese version of the site and by introducing “Brazilian Real support for both publishers and advertisers”.
In addition to Brazilian-based publishers having the option to be paid in their local currency, the Ad Dynamo Debit Card is already available as an alternative form of receiving funds — publishers that qualify get their very own Visa card that is automatically topped up monthly with the revenue they earn by placing ads on their website.
Although today is Ad Dynamo’s official Brazilian launch, the company claims it “has been quietly building traction…over the past couple of months”.
Realmedia Managing Director Peter Gervai reckons that partnering with Ad Dynamo is an “important step” on the path to expanding its product offering and “increasing participation in various forms to meet the consumer at the right time”.
He says this is largely down to the fact that “Ad Dynamo is as dynamic and agile as our market.”
Riley meanwhile says the 12-year-old Realmedia is “a relevant and established player”.
The London-head-quartered Ad Dynamo, which was founded in 2009, already has presences in Nigeria, the UK, Ireland, the Netherlands, and Spain. The company also has an operations office in Cape Town and was founded by close-knit team of geeks including Riley, Wayne Wilson, and Clive Muntro.
Alongside the founders, VC fund Invenfin holds a stake in the company.
Ad Dynamo claims that it matches ads with relevant content and that it allows advertisers to target customers only in the countries that interest them.
Author | Nur Bremmen: Staff reporter
Nur is an enigma with a passion for creating words. He recently entered a love affair with technology and chorizo sausages. He travels a lot -- you catch him, if you can, at a Silicon Cape event every now and again. More