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All posts tagged "brazil"

  • Love World Cup goals but hate waiting for them? Follow this account

    We get it, you're a busy person and the World Cup contains more football than you could possibly watch. Thing is, there's a hell of a lot of pressure to stay up to date with the latest goings on from the tournament. Obviously, you could just use your phone to keep up with the latest scores but if anyone asks you if you've seen the latest goal, you'll have to answer them with a resounding "um..." Fortunately, the recent addition of gifs to Twitter means that you can get the best of both worlds, thanks to a Twitter account...

  • Germany’s secret weapon for the World Cup? That would be big data

    The 2014 FIFA World Cup kicks off today, meaning that each of the 32 teams are about to find out how effective their preparation has been. In the case of some teams though, those preparations have been lot geekier than you might expect. Germany, for instance, isn't just taking taking a typical training and tactics approach. Its secret weapon? Big data. In a collaboration between SAP and the German Football Association (DFB), the team's management was provided with the company's Match Insights software. The German team will use the software, which which facilitates the analysis of training, preparation and...

  • 5 things you need to know about taking your social media efforts international

    Social media has not only changed society, but it has transformed the way brands communicate with their consumers. With over 300 leading social media platforms all across the globe, and plenty more springing up, companies have the chance to engage with their customers on a variety of levels and in endless markets. Going global with your social media is a big step, but it can reap big rewards too. So, here are a few tips on how to effectively approach your social media strategy from an international perspective and maximize your engagement globally. 1. Know your audience Before you even...

  • Brazil to roll out secure email system in bid to protect citizens from PRISM

    Want your emails safe from the prying eyes of the US security apparatus? Then maybe you should consider relocating to Brazil. The Latin American powerhouse has announced plans to develop a secure email system aimed at protecting its government level communications from US spying. As spotted by The Register, Brazilian president Dilma Rousseff took to Twitter to explain that she'd ordered SERPRO -- the country's federal data processing service -- to build a secure email service for the entire government. In the series of tweets shown below, she says that Brazil needs “more security on our messages to...

  • Brazil showing serious online video growth even as penetration sinks

    Look, we know Brazil is rapidly becoming an online powerhouse but a look at its online video stats shows just how much potential the country actually has. According to internet research company eMarketer, Brazil currently has 42.9-million online video watchers, although the share of internet users watching videos online actually shrank from 83% to 81.4% between 2011 and 2013. That means that, on average, each Brazilian internet user is watching more online video than they were two years ago. In fact, comScore research quoted by eMarketer confirms that this is the case. The number of online videos per...

  • What on-demand TV needs to work in emerging markets

    Of the hundreds of channels from your cable or satellite provider, how many do you actually watch? I watch 21. On an exam, that would be a definitive fail. Variety is used to mask overpricing, and we the consumers are none the wiser. In a world where most things are DIY, why is it that television is stuck in the past? It’s the equivalent of being sold an expensive bag of stones and told there is a piece of silver somewhere in there. Why can’t you just get the silver? What’s on demand TV? On demand TV allows pay TV packages to...

  • Huggies’ device sends you a tweet every time your baby pees

    Yes this is a real thing. Huggies has rolled out a device that will send you a tweet whenever your baby soils its nappy. The device, dreamed up by Ogilvy Brazil, affixes to the outside of the child's nappy (thankfully) and is meant to be used in conjunction with a smartphone app. When the sensor detects a change in humidity, it tweets you. Clearly then this is technology designed for parents too concerned about what's happening on their Twitter feed to notice what their small children are doing. To be fair, the app apparently also keeps track of how many...

  • Single? Lonely? Here’s how to get a fake Facebook girlfriend

    This is sad, desperately sad. A Brazilian company is helping all the lonely hearts out there on Facebook create perfect, but completely fake, girlfriends. To be fair, it's not doing so as an act of charity. The site, called Namorofake, actually seems quite ballsy in the pricing structure it's chosen for something that -- given enough time -- you could do fairly easily for free. A fake ex-girlfriend will set you back R$19 (US$5.40) for seven days while R$39 (US$19.13) will get you an actual fake girlfriend for the same amount of time. If you're the kind of person...

  • Emerging markets, ecommerce give Naspers big revenue boost

    Emerging markets internet and media giant Naspers has announced revenues of R23-billion (US$2.6-billion) for the six months leading up to 30 September. That represents a 22% increase over the previous six month period and is in no small part down the company's ecommerce and emerging markets online investments. In fact, the internet sector is where it has seen the fastest growth. Ecommerce has seen the biggest gains, growing 61% to R4-billion. Of that growth 27% was organic. Naspers does however note that its focus on "building scale and expanding ecommerce platforms across the value chain" has trimmed trading profits...

  • Opera gives 70m Brazilians access to app store in partnership with TIM

    Opera has partnered with Brazilian mobile operator TIM to launch the TIM App Shop, which will be powered by the Opera Mobile Store. According to The Next Web, the partnership will see the TIM App Shop pre-loaded on all devices sold by the mobile carrier, which is Brazil's second largest. It is also reportedly the preferred carrier for the country's middle class. In a country where fixed internet connections are still comparatively expensive, that means its mobile devices will also be the primary means by which its customers access the internet. Given that a large portion of those customers...

  • Could Google+ and Twitter upstage Facebook in Latin America?

    Latin American countries get social media. Brazil and Mexico lay claim to the world's second and fifth largest Facebook populations respectively. But it's not just Facebook that's making its mark in the region. The big blue social network alone wouldn't provide enough users to account for online research company eMarketer's prediction that the region's social media population will continue to grow by double digits through to 2014. Interestingly, the region seems a lot more taken with Google+ than the social network's US home base is. Data from Global Web Index suggests that Argentina, Brazil and Mexico each have Google+...

  • Brazil Google head arrested over refusal to remove YouTube video

    Brazilian officials have arrested Google’s President of Brazil Operations Fabio Coelho after YouTube refused to take down videos criticizing a mayoral candidate in the city of Campo Grande. According to Brazilian news site G1 the videos in question accuse the candidate of having a criminal history. They come as people in the South American country get ready to head to the polls to elect to new mayors, deputy mayors, and city councilors. The judge who signed the arrest warrant also ordered a 24 hour YouTube suspension in his state. Google maintains that the videos do not count as negative electioneering....

  • VEVO embarks on Brazilian adventure

    Joint venture music video website VEVO is set to have a go at cracking the Brazilian market with a standalone music video platform and free apps now available. The venture, which is a collaboration between Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media, officially announced the new service today which will be localised in Portuguese. According to The Next Web, the launch is good for consumers, but even better for advertisers....

  • Indian mobile web set to overtake desktop usage, bucking BRICS trend

    Mobile web usage looks set to overtake desktop usage in India by the end of the year. Source: StatCounter Global Stats - Mobile vs. Desktop Market Share THe latest numbers fromStatcounter show that online desktop usage is plummeting at almost exactly the same rate as mobile web usage is surging. That large numbers of Indians are using their phones to go online isn’t surprising when you consider the prohibitive cost of...

  • Ad Dynamo goes on a Brazilian adventure

    There are a good few people who think that the next big thing in tech could come from Latin America. It makes sense that foreign companies would want to invest there too. The latest to do so is Ad Dynamo, an online and mobile advertising marketplace with a global presence. The company today officially announced its entry into the Brazilian market, with CEO Sean Riley saying the country represents "an enormous growth market in both online and mobile advertising". Ad Dynamo isn't going it alone in Brazil either, announcing that it would be working in partnership with native outfit...