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Think you’re a social media expert? 10 reasons why you’re wrong

Being into digital marketing isn’t just great. It’s awesome. It’s an ever evolving industry and nothing ever stays the same (especially with social media). I love what I do and have been in the digital marketing space for a couple of years, but lately, I’ve seen many “social media gurus” crowding the online scene. Social media has been trending for a couple of years now and there’s nothing wrong with taking advantage of it, but please don’t give the industry a bad name.

It’s almost the same as when SEO became popular a couple of years ago. Every agency that could design a website all of a sudden had “SEO” services to offer and claiming they had the knowledge and skills to get you to the top on Google. It’s not bad, really it’s not.

It’s business and getting more business from what is trending at the moment is good, but if you are going to do it, don’t give it a negative rap.

Are you a social media guru?
If you are into social media and you are calling yourself a “guru”, do you really understand what you are doing and can you really deliver results? You are not a social media “guru” if you have the ability to create a Facebook business page, Twitter account, and have a couple of social media apps on your smartphone.

If you are guilty of any of the below, please don’t call yourself a “social media guru”.

  1. When you call yourself a social media expert, guru or any other made up social media title.
  2. You believe it’s all about your Klout score. The higher the score, the more successful you should be — really?
  3. You don’t have a website, blog or do any form of digital marketing.
  4. You have more than 2 000 followers but have tweeted less than a 100 tweets.
  5. You don’t follow a process and strategy with social media for customers. If you don’t have a solid strategy in place, expect random results.
  6. If you have one or two customers that your friends referred you to and you think you have made it. It’s great, but that doesn’t mean you have a social media agency. You are a freelancer.
  7. You are not active on the social web. There are many people claiming they are social media experts but they don’t even have a personal LinkedIn profile or Twitter account.
  8. Not using social media to increase your network and business. If you are not practising what you preach yourself, how can you do it for someone else?
  9. Claiming that one social network is better than the other. Disqualifying Google+, Facebook or Twitter as useless because you don’t understand how they work doesn’t help your customers or yourself.
  10. Selling bundles of tweets and status updates.

Social media is great and there’s no sign of this trend stopping anytime soon because of the natural and viral nature of this medium.

It’s still growing and evolving everyday. It’s also fun if you are part of a social media campaign, but please, don’t call yourself a social media guru if you fail in a majority of the points above.

Author | Anton Koekemoer

Anton Koekemoer
I'm your friendly neighbourhood digital marketing specialist. I specialise in helping brands connect with targeted customers by enhancing their online presence through emerging web-based communication channels. I translate business objectives into comprehensive initiatives that focus on humanising brand identity while maximising measurable business results. More
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  • David Graham

    I cannot agree more on your point (which you have referred to repeatedly for good reason) that you cannot be taken seriously if you are not “practicing what you are preaching” or not “walking the talk”. As Fred Roed of Heavy Chefs quite rightly states, “Never trust a skinny chef”

  • http://www.antonkoekemoer.com/ Anton Koekemoer

    That is so true David. If you are not practicing what you are preaching, move along please.

  • Ian

    The best are the guys who say “DM” me on twitter. Trying to look cool, yet merely showing their complete misunderstanding of how twitter works.

  • http://www.antonkoekemoer.com/ Anton Koekemoer

    Transparency is key.

  • Pashito

    Reminds me of the company that is trying to sell me ‘expert SEO services’ but they refuse to tell me how and what they will do, don’t ask questions about my business or needs, and just want me to sign a debit order form, and worst of all there is nothing about SEO on their site and they don’t come up in searches!!!

  • Pashito

    Oh and there’s the guy on Twitter who retweets check-ins and ‘follow/unfollow’ tweets. If he’s selling that service I dread to think ..

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  • Richard Simmonds

    Great article Anton, the word Guru has always been interesting for me, as guru suggests knowing it all. We should rather be walking a journey of discovery as you rightfully say, social media is ever evolving. Therefore anyone who says he is a guru has stopped learning and cannot be effective in this futuristic world.

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  • Sean Swentek

    I love your article Anton, as this is something I’ve thought about quite a bit. The danger is two-fold for those of us making our living in social media: unqualified “gurus” dilute the industry, making us less reputable; two, not many terms are left for actual professionals to utilize without sounding misguided.

    Sean Swentek
    Social Media Strategist

  • RennataTropeano

    Posts like this make me curious. I do not do any of these things, and do the opposite of most of them, does this mean I am informed on Social Media?

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