Meet the WooCommerce plug-in improving the way thousands of people shop online

Last year we wrote about how South Africa-based company WooThemes and its popular online retail theme WooCommerce were making waves in the online world. At the time, we termed it a true WordPress child revolutionising ecommerce the world over. Since then though, WooCommerce has grown up, quite a lot actually. In fact, it’s fathering kin of its own these days.

Started by Robert Elliot and Nick Pentreath, the Cape Town, South Africa-based company, Graphflow, is a big data and predictive analytics startup adding on to WooCommerce’s vision of opening up online shopping tools to the world.

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