Facebook has been making strides towards being more video friendly. And it appears to be succeeding. In an official blog post, the social network has revealed that “in just one year, the number of video posts per person has increased 75% globally and 94% in the US”. The number of videos in people’s Facebook feeds grew by 3.6 times over the past year, the company says.
Facebook also claims that since June 2014, it has been averaging more than 1 billion video views every day.
“On average,” the social giant says in the blog post, “more than 50% of people who come back to Facebook every day in the US watch at least one video daily and 76% of people in the US who use Facebook say they tend to discover the videos they watch on Facebook”.
Facebook started letting advertisers test video ads that play automatically in news feeds in late 2013. It’s a move that did not go down well with its users. To accommodate video, the social network also tweaked its news feed ranking to take into account how much time users spend watching videos. This means that a popular video can move higher up in a user’s news feed.
Parallel to the increase of videos being uploaded to Facebook, the number of videos showing up in people’s news feeds has increased by 360% compared to last year.
IN the blog Facebook mentions a strategy to uploading videos, stating that users should be “conscious that people will discover your video in News Feed next to a photo from a friend or a status update from a relative. Your video needs to fit in, and it needs to be something that your audience will want to watch and share”.
“Keep in mind that auto-play videos play silently in News Feed until someone taps to hear sound, so videos that catch people’s attention even without sound often find success”.