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This craft beer parody is all too real to be a parody

There’s no denying that craft beer culture is huge around the world right now. And yes, South Africa is in on the trend, as the country plays host to loads of micro-breweries and craft brews.

Like any trendy food/drink following, craft beer culture has its quirks, from obscure beer labels to hole in the wall locations and eco-hipster trappings. Want a good example? Take a stroll up Cape Town’s uber-trendy Bree, Long and Loop streets, and you’ll quickly understand what this video’s getting at.

Either way, this video, spotted first by Digg and published by Irish comedy sketch trio Foil Arms and Hog, manages to capture the culture rather well.

Watch the video below.

Author | Hadlee Simons

Hadlee Simons
Terrible puns make Hadlee Simons difficult to work with, but he brings almost seven years of tech journalism experience to the table. When he's not at work or watching motorsport, he's in the foetal position on a jiu jitsu mat. More