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Daniel Scheffler is a freelance writer who spends his time between the soothing Cape Town and the galvanizing New York. After a number of years killing himself in Paris, LA, London and Cape Town in management consulting, he now concentrates on writing about life, technology and culture.

• Mobilitrix boss talks mobile rewards ahead of Net Prophet

  More and more people are opting for mobile coupons. Although vouchers are already very popular online, the overflow into mobile has now grown rapidly. This is in part due to mobile’s convenience and the global recession’s after-effects but mostly because everyone loves a bargain.Rewarding consumers via a mobile coupons or vouchers is gradually gaining in popularity. Something Chris Rolfe the CEO of Mobilitrix, a mobile marketing company that claims to "deliver intelligent mobile marketing solutions that quite simply reward loyalty", ...

• 10 Reasons mobile coupons are here to stay

  People want mobile coupons. Although vouchers are already very popular online, the overflow into mobile has now grown rapidly. In part due to mobile’s convenience and the global recession’s after-effects but mostly because everyone loves a bargain.The appeal of having a bargain specifically targeted to you, and delivered to your own mobile phone when and where you need it, and even when you didn’t know you need it is very powerful. Brands are now able to appeal to people’s ...