 | |
Contributors A-Z | Top contributors | Edit profile
Matthew Ncube is a paid search rockstar living and working in London. He ploughs his trade by day managing global PPC accounts and thus sadly has a knack for quality scores, pivot tables and vlookups. A mathematician, hooked on trend data, he has been a Hitwise Power User for as long as he can remember. He’s very good at rambling on about the nifty habits and fads society finds itself hooked on. His curiosity on search trends includes politics, snow storms, cupcakes and missing teaspoons. He also prides himself as a keen gastronomist and is on a campaign to be one of London’s Qype Ninjas.
Twitter
Google has been making significant updates lately. Google Panda 2.3 Update is now live as part of a commitment to “return high-quality sites to Google users”. Judging by comments on forums such as Webmasterworld, keeping tabs on this is very tricky business.The initial premise was to weed out so-called “content farms” and other low quality sites from the SERPs. Along with some high profile casualties, a significant number of sites have been experiencing a massive drop in their rankings and ...
While Google Instant Preview pretty much stole the show this month, it wasn't the only development in the wonderful world of search. Here’s a brief look at three subtle changes to text ads that occurred in November, which may affect user behaviour and ultimately click through rates from the Google Search Engine Results Pages (SERPS).Sponsored Links are now AdsSponsored Links have now been labelled as Ads. This change came into effect during November after testing was reported in October. It ...
Friends have been found, photos uploaded and tagged, gaming has gone social, status updates are now second nature and a movie, The Social Network, has been made. Keeping up with Facebook, its growth and the ways in which people are using it can be quite daunting task. But help is at hand.A nifty site called Facebakers allows you to explore the various metrics of the social networking giant. The site has been around for about a year now, but ...Innovation seems to be happening continuously at Google, which results in better and better tools for people working with the web. A classic case in point is the Adwords targeting feature called Broad Match Modifier (BMM) which was introduced to the UK and Canada in May, and then rolled out worldwide in July 2010. Basically, as Google explains it, what the BMM does is give you "greater reach with your keywords than phrase match, and more control than broad match".There ...
YouTube continues to grow at an astonishing pace, with 24 hours of video uploaded every single minute. As an acquisition and branding channel, placing ads on YouTube has become a simple, yet sophisticated way of reaching potential customers. With a global audience now exceeding 400 million people and a massive diversity of available content, it’s important for marketers to know how to place ads on videos which are relevant to your brand.Google recently released a Beta version of their Video ...
By the time the 2010 FIFA World Cup draws to a close in the second week of July, its legacy on South Africa, the African continent, and the rest of world will begin to unravel. Billions of dollars have been ploughed into infrastructure and development programmes leading up to this moment (all detailed briefly here.)But outside of the action-packed stadia and away from the drama-filled football pitches, a few interesting things are happening in search trending. Here’s the low-down ...
While we carry on in our Anglophone world, assuming that English is the general lingua franca of the world wide web, it’s worth pointing out that English accounts for just under 28% in terms of usage in the web as of December 2009.Search interest in “translate” related keywords continues to grow and Google wants to break the language barrier. This is how they are doing it.Google Translate:Now on 57 languages as of this month and counting, Google Translate seeks ...
When Universal Search was introduced three years ago it was cool, and now it just got better. Google’s "new spring look", unveiled this month, promises to increase the power of search by organising the results using a left hand panel. In Google’s own words, it's “contextually relevant navigation”.This pulls together the genius behind Universal Search, Search Options and Google Squared. Nice, but it kind of looks like Microsoft's Bing. Some of us are already getting this blend of content from images, ...
