 | |
Contributors A-Z | Top contributors | Edit profile
Megan has a love and passion for great brands and extraordinary advertising. She is a true Generation Y baby. Immersed in all forms of new age marketing finding it an invaluable tool. Social media strategist for DigitLab by day, blogger for under5foot and Memeburn by night.
I've always had a keen interest in construction and building, although I am by no means going to ditch my heels and get my hands dirty.Nevertheless, construction is an industry that fascinates me and one that I feel is really not using digital platforms, especially social media, to its full potential.But how does an industry like construction that is very hands on make use of social media? Here are a few pointers.The factsEarlier this year, UK-based Sales ...
Social media is everywhere, but is it right for the financial industry? Many companies in more ‘traditional’ industries (like finance) see social media as new age and perhaps haven’t given much thought to including it as part of their marketing communications. The fact is that social media has become imperative to all types of business and has become a new, if not the predominant, medium in some markers for engaging and reaching customers.In the finance game it’s ...
One of the things I find myself talking to clients about more and more is app development. Until fairly recently, to have an app you needed to be one of the big players like AFGA (Google, Apple, Facebook, Amazon) but today you can be a small country-specific business such as NoMU or as global retailer such as ZARA. The point is, anyone can really have an app these days, but the question is should they?The way I explain it ...
One of the biggest challenges I have with my clients is getting them to understand that ‘search’, or much to my dismay what many of my clients often refer to as cost-per-click (cringe), can no longer be separated from your digital marketing strategy.One of the challenges is getting clients to understand that search is no longer a separate element to your digital strategy; rather a fundamental component to the strategy and everything you do needs to feed back into ...
When deciding which apps to add onto your Facebook brand page the big question is what do you want that app to do, or what do you want that app to enable your fans and customers to do?The thing to remember about Facebook users is that they see Facebook as the internet, and as such don’t like being taken away or redirected out of the platform. To win them over and build affinity I often tell my clients that ...
If your job title contains the word 'digital' then change and stress is something you are quite familiar with. Being immersed in the digital age means that no two days are ever the same. Facebook tonight is probably different to Facebook tomorrow, new platforms pop up overnight the rules of the game are constantly evolving.Managing digital platforms is no longer as easy as updating your Facebook status. Now you need to worry about which messages are relevant to which ...
For many international brands, Foursquare has become a very important component to any local web marketing strategy aimed at creating more consumer interaction and foot traffic with a brick and mortar business.To drive this point home, here are some interesting statistics that will make you think twice before discarding Foursquare as a viable social media platform:35% of users use Foursquare tips when deciding to visit a place.
58% of users are more likely to go somewhere in order to unlock ...
Whenever I’m talking to a client and trying to explain to them why Facebook is such a powerful business tool (when appropriate), I use the following analogy:"People who use Facebook see Facebook as the internet. If you are able to enable your customers / users / fans to do everything they want / need to do within Facebook, your brand will be seen as ‘amazeballs’ in their eyes."Facebook is the internet for many people. The big thing is that once ...
When I mention the term 'gamification', people frequently tend to look at me as if I just stepped out of a Warcraft LAN session, or just stare at me blankly waiting for some further explanation. The thing is, gamification has become entrenched in a number of digital platforms, even above-the-line platforms, but the average person simply isn't aware that they are taking part in it. Technically, gamification is the technique of adding game-like elements to things unrelated to games themselves. ...
Latest news on the interwebs is that Facebook has just hit one-billion users, and launched its first brand ad, LinkedIn has just launched an influencer following tool and Twitter has joined forces with Nielsen. In case you missed all of that, here is a sum up to get you in the loop.Facebook’s first brand ad and one-billion user markIf you’re a brand that still thinks Facebook is a fad, it’s really time to get a reality check. In celebration ...
